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Playtex 18 Hour Active Lifestyle Bra

Playtex 18 Hour Active Lifestyle Bra


Retail Value: $30.00
Ours: $27.95, 5 for $105.00

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Playtex 18 Hour Active Lifestyle Bra, the new Active Lifestyle bra addresses women's need for comfort during periods of activity - it is great for moderate exercise, outdoor activities or perhaps just running errands. Tested with real 18 Hour consumers, the Active Lifestyle bra will be an incremental addition to her wardrobe. Features Plush, breathable absorbent cups and sling. Soft underband and Wide cushioned stay put straps. Seamless wirefree cups with sleek frame. Playtex 4159. Fiber Content: "Cup- Blocker: 100% Polyester; Sling: 100% Polyester; Laminate: 100% Nylon; Liner: 75% Cotton, 25% Polyester; Back: 91% Polyester, 9% Spandex. Import. Special order, allow 1-2 weeks for shipping. Buy more and save $$

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Manufacturer info: How can we be sure Playtex Customers will want to buy the 4159 Playtex 18 Hour Active Lifestyle bra? They asked for it--and then helped us create it.

THE REQUEST Customers kept asking our Playtex brand team for a go-anywhere bra with sports bra performance and support: an "active bra" was the most-requested gap in the 18 Hour line.

THE IDEA We listened, and developed sports-bra-inspired new bra concepts. At focus groups of Playtex bra customers, the Active Lifestyle bra was the best-received idea. A strong majority of respondents across every group indicated purchase interest.

The customers liked the idea of a bra that would go from the gym, to work, to shopping. They trusted Playtex bras to deliver uncompromising comfort and support.

THE DESIGN We talked to Playtex customers about each design aspect of the actual bra -- from the straps to the supportive underbust band. The customers were particularly enthused about the breathable, moisture-wicking fabric.

THE RESULT Now you can offer your customers the expansion to the 18 Hour category they asked for: a go-anywhere, everyday bra with the firm support and performance features of a sports bra.

Get the Playtex 18 Hour Active Lifestyle Bra now!
Playtex 18 Hour Active Lifestyle Bra
Playtex 18 Hour Active Lifestyle Bra - Inset