|Hanes is a brand of more than $4.5 billion (with a B) at retail in the United States. They offer innerwear (underwear) and outerwear for men, women and children. Hanes is one of the top apparel brands and is part of 88% of American Households according to the NPD Group (2011). They have 94% brand awareness (meaning that people know the name and brand). The get strong equity scores on measures including value, comfort, preference, fit and quality.|
They have classic commercials featuring top celebrities and sporting figures throughout the year and offer multi-packs which is another way they help you save money. They have been known to change their style numbers and styles regularly so if you find a favorite one year you may not be able to find it again under the same style number. Fabrics may also change with the new style numbers.